Ford ($F) And The Lincoln Lawyer
DEARBORN, MICHIGAN - Ford Motor Company ($F) struck gold with the decision to feature Matthew McConaughey in commercials for their line of Lincoln luxury cars, but now the company is causing heads to scratch with his replacement. According to a released statement from a Ford spokesperson, the company was "pleased with the work Matthew McConaughey" did on behalf of the brand but that "new, exciting blood as a reduced cost" would take the company's line of luxury automobiles to the next level.
Marked For Failure
Ford appears to be trading in one celebrity for another in what appears to be a cost-cutting move for its luxury line of luxury cars and SUVs. TrendSmasher reports that Ford CEO Mark Fields is currently in negotiations with Steven Seagal to replace Matthew McConaughey in the brand's ambitious consumer outreach program.
"We're approaching this decision with the utmost seriousness," said Fields. "Steven Seagal is a great actor, musician and overall talent. If he agrees to the terms of the offer, we'd be more than happy to welcome the portly martial artist to our family here at Ford."
Not Under Siege
Experts covering the U.S. auto industry were reportedly perplexed by the move, considering McConaughey's popularity in the carmaker's advertisements. The Reign of Fire and Dallas Buyers Club actor reportedly makes way for Seagal, who has made direct-to-DVD clunkers for the better part of the last two decades.
"I'm not sure what they're doing," shouted Jim Cramer from his Mad Money platform as he hit a few snarky sound buttons and beeped a horn excitedly. "I don't know what you're doing Ford! It's either going to be the most brilliant move in marketing history or the stock is going into the toilet."
Above The Car
"It's definitely perplexing," wrote Chicago Tribune movie critic Michael Phillips. "It could work because people seem to appreciate strange and off-the-wall things, but I'm not so sure that Seagal is who you would want as the lead in this role. Steven Seagal's movies have been beyond dreadful. I think this is perhaps the biggest blunder in advertising history since Jared Fogle and Subway."
Manohla Dargis of the New York Times shrugged off the potential deal between Ford's Lincoln automobiles and Steven Seagal in an op-ed on her blog.
"It's somewhat surprising, but I'm not shocked." Dargis wrote. "Society has come to the point where nothing shocks us anymore. We've been desensitized to a level where we expect absurdity to pervade everyday life."
Steven Seagal Speaks:
"I don't know what all the fuss is," Seagal said. "I've worn many hats in this life and this is just one more hat I have to wear. I just hope they don't film me getting in and out of the car. That could be a problem."